Adidas takes massive a step to end waste with the 3rd Generation of the Loop series, the UltraBOOST DNA Loop. This version comes to us on the back of two very …
Adidas takes massive a step to end waste with the 3rd Generation of the Loop series, the UltraBOOST DNA Loop. This version comes to us on the back of two very successful pre-releases, expanding its original 200 testers to 1,500. The project, initially launched in April 2019, angles Adidas strongly toward the future as they lead others to ending waste.
A 21-week program sees creators wear the shoes and then return the same pair to the 3 Stripes for recycling. From there, the pair will be broken down & repurposed in the future and Adidas does this with as little waste as possible. Scaling from 200 to 1,500 Creators Club Members, this is the first time the UltraBOOST is used in the series signalling Adidas’ confidence in their mission.
This silhouette arrives with a sleek, singular TPU yarn upper fused to the BOOST midsole. A highlight feature is that there is no glue whatsoever resulting in a 100% recyclable pair of shoes. “Made to be Remade”, the pair is accessible to Creators Club Members via a raffle in the Adidas App – but only after proving their knowledge with a short sustainability quiz.
One gets the feeling that this is only the beginning of this endeavour as Adidas present us with endless possibilities. Additionally, Adidas have committed to help end plastic waste by 2024 so it is integral that they pave the way in this space. The brand has also teased an upcoming innovation alongside this project, the FUTURECRAFT.LOOP Anorak, expected to drop in 2021.
Let us know if you’ve entered the raffle & keep your eyes on Nice Kicks for the latest developments!
Adidas UltraBOOST DNA Loop
Colorway: No Dye / No Dye / Signal Pink
Style Code: EG9817
Release Date: October 21, 2020