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October is Breast Cancer Awareness Month. Sneaker brands are doing their part all month long with special colorways to celebrate the survivors and commemorate those who are no longer with us. …
October is Breast Cancer Awareness Month. Sneaker brands are doing their part all month long with special colorways to celebrate the survivors and commemorate those who are no longer with us.
Ewing Athletics and the Ewing 33 Hi are doing more than just bringing awareness to cancer. The brand is teaming up with the National Breast Cancer Foundation once again to release the Ewing 33 HI in pink.
All proceeds of the preorder, which can be found here, will go directly to the NBCF on behalf of Ewing Athletics. Be sure to get yours now for a good cause.
Ewing Athletics has partnered with AZ to release a limited-edition Sport Lite collaboration, capturing the essence of 1995 in NY and celebrating the 25th anniversary of Doe or Die. Hailing from …
Ewing Athletics has partnered with AZ to release a limited-edition Sport Lite collaboration, capturing the essence of 1995 in NY and celebrating the 25th anniversary of Doe or Die.
Hailing from East New York, Brooklyn, AZ debuted in the rap scene in 1994 with his stellar guest verse on Nas’ landmark debut Illmatic. Following an intense bidding war created by the verse, AZ released his own classic debut the following fall, Doe or Die, on October 10, 1995.
Inspired by the Doe or Die album cover, this Ewing Sport Lite features a tumbled White leather upper along with Dark Green and Red accents. “AZ 1995” branding adorns the toebox while “DOE” is on the left heel with the matching “DIE” on the right. The package is completed in a special White co-branded collector’s box. In addition to the shoes, matching t-shirts and Champion crewnecks are available exclusively at EwingAthletics.com.
AZ Ewing Sport Lite Release Details
You can expect the AZ x Ewing Sport Lite to release exclusively at EwingAthletics.com in sizes 5-16 on October 9th. Retail price is set at $140. More images can be seen below which will give you a closer look.
Jermaine Dupri and Ewing Athletics are connecting to celebrate Kriss Kross and Atlanta with the release of the So So Def x Ewing 33 Hi. If you were into music in …
Jermaine Dupri and Ewing Athletics are connecting to celebrate Kriss Kross and Atlanta with the release of the So So Def x Ewing 33 Hi.
If you were into music in the ‘90s you knew the name Jermaine Dupri. With deep roots in music and hip hop dance that go back to the ‘80s, Dupri was at the forefront of a movement that included all-time greats Whodini, Run-D.M.C., and Grandmaster Flash. In 1991, Dupri was producing acts and forming a unique group that would soon rise to meteoric success and kross the whole world up.
By 1992, Kris Kross was a group with multi-platinum albums at 13 years old – thanks in no small part to tracks written and produced by Jermaine Dupri – and by 1993, Durpi’s label So So Def was born. At that time, JD was wearing all the hats – producer, songwriter, and stylist. That meant hitting stores and getting the freshest sneakers and jerseys to curate looks for artists. Kris Kross had roots in Atlanta and New York, but the sneaker of choice was the Ewing 33 Hi. “Every one of Kris Kross looks I styled, the Ewing was the sneaker they wanted, the sneaker they were obsessed with,” says Jermaine Dupri. “The sneaker was impactful in the creation of Kris Kross and we’re paying homage to them by doing a totally krossed out Ewing.”
For this So So Def x Ewing 33 Hi it was also important to pay tribute to Atlanta. “Red and Black is Falcons, Georgia Bulldogs – these are the colors of our city,” says Dupri. “I wanted these sneakers to echo Atlanta and pay homage to the first group that really lit the city on fire.” On this White leather pair, the So So Def Recordings logo is flaunted on the tongue and complimented by JD’s signature. The reversed “GNIWE” at the heel celebrates Kris Kross iconic contributions to both style and hip hop. “White Ewings was the go-to pair of sneakers for us,” finished Dupri.
So So Def Ewing 33 Hi Release Details
The So So Def x Ewing 33 Hi will release exclusively at EwingAthletics.com today, September 25th. Retail price is set at $140. Below you can check out more images which will give you a closer look.
So So Def x Ewing 33 Hi Release Date: September 25, 2020 Price: $140
Ewing Athletics and Onyx are celebrating another classic rap album with a Rogue that’s as New York as it gets. In New York we know who brought the real ruckus to …
Ewing Athletics and Onyx are celebrating another classic rap album with a Rogue that’s as New York as it gets.
In New York we know who brought the real ruckus to rap: a hard-hitting hip-hop group from South Side, Queens, called Onyx. The group rocketed to global fame with their platinum album Bacdafucup and the hit single “Slam” is still considered one of rap’s most energetic tracks ever. In 1995, Onyx – then comprised of Fredro Starr, Sticky Fingaz, and Sonny Seeza – released their second album All We Got Iz Us.
This Ewing Rogue flaunts a Grey, Red, and Black colorway inspired by the All We Got Iz Us album cover. “Onyx has the best logo in hip-hop, Ewing has the best shoe in hip-hop, so this is a classic,” continued Fredro. “Ewing played for the Knicks, but we were rocking with him since the Georgetown days – I don’t even know how many orange and blue joints I had. Onyx partnering with Ewing is that New York. Can’t get more New York than this.” Onyx’s last album, Onyx 4 Life, is coming October so stay tuned.
Onyx Ewing Rogue Hi All We Got Iz Us Release Details
You can expect the Onyx x Ewing Rogue Hi ‘All We Got Iz Us’ to release exclusively at EwingAthletics.com in sizes 5-16 on August 24th. Retail price is set at $140. Below you can check out additional photos for a closer look.
Onyx x Ewing Rogue Hi All We Got Iz Us Release Date: August 24, 2020 Price: $140
Onyx x Ewing Rogue Hi All We Got Iz Us
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