A marca franco-brasileira VEJA, conhecida em nosso país como VERT, renovou sua parceria com a RICK OWENS e as duas marcas lançaram um quarteto de novas colorways do RUNNER 2. O …
The sportswear giant celebrates its rich heritage with an all-new Nike Blazer Low “Smoke Gray”. The newcomer pays homage to the origins of the swoosh and features an asymmetrical design. Indeed, …
The ladies will be delighted to learn that an all-new Jordan 6 Rings “Black White Purple” has just been unveiled. This new women's exclusive features a black synthetic upper, complete with …
A NOCTA, sub-marca da NIKE criada em parceria com Drake, estreou no mercado com coleções recheadas de peças de vestuário. Como é de se esperar, até pelo histórico de colaborações da …
A NOCTA, sub-marca da NIKE criada em parceria com Drake, estreou no mercado com coleções recheadas de peças de vestuário.
Como é de se esperar, até pelo histórico de colaborações da dupla, o lançamento de algum tênis é aguardado desde o início – e pode estar prestes a se tornar realidade.
Nos pés do próprio Aubrey “Drake” Graham, durante algumas postagens em estúdio, apareceu uma versão toda branca e de couro do HOT STEP AIR TERRA, um modelo que até então era desconhecido e que parece combinar a genética da família AIR MAX com a de alguns clássicos da linha ACG, como o AIR TERRA HUMARA.
De acordo com algumas informações extraoficiais, o tênis fará parte das entregas de Fall 2021 da NIKE NOCTA, lá no segundo semestre do ano, e com cada par custando 150 dólares.
Depois de gravar um clipe no QG da NIKE, Drake anuncia uma marca colaborativa com o Swoosh: NOCTA. O nome é inspirado pelos hábitos noturnos do artista canadense na hora de …
Depois de gravar um clipe no QG da NIKE, Drake anuncia uma marca colaborativa com o Swoosh: NOCTA. O nome é inspirado pelos hábitos noturnos do artista canadense na hora de criar.
Sobre o projeto, Drake conta que cresceu tendo a marca como referência. Todos os tênis que gostava e os atletas que admirava estavam atrelados à NIKE e o Swoosh era era uma inspiração. A NOCTA, nas palavras dele, é a concretização destes pensamentos, e é sobre criar coisas para pessoas que estão em movimento. Os objetivos dele com a nova marca são promover conforto e versatilidade, trabalhar em equipe e criar os melhores produtos.
O lançamento global da primeira coleção NIKE NOCTA está agendado para o dia 18 de dezembro.
*words from Nike.com* Following his “Laugh Now Cry Later” video, shot on location at Nike WHQ, and the release of the “Certified Lover Boy” album merchandise capsule, Drake and Nike launch a …
Following his “Laugh Now Cry Later” video, shot on location at Nike WHQ, and the release of the “Certified Lover Boy” album merchandise capsule, Drake and Nike launch a new sub-label, NOCTA (a nod to the artist’s nocturnal creative process). Ahead of the first NOCTA release, Drake shares his thoughts on the spirit of the project.
This moment is full circle for me.
I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anything unless it had a Swoosh.
I remember watching all these athletes repping Nike — each doing the unthinkable — and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. I thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal.
NOCTA is a realization of all these thoughts and everything I had hoped for — from the culture it’s rooted in to the product and, most important, to the partnership and scale that allows me to share it with the world.
NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next.
But as much as it’s about what we make, it’s also about a mindset: an unforgiving drive, a relentlessness. Characterized by the type who are on the road all day, all night — the grinders, the hard workers — trying to accomplish their goals and taking no short cuts.
That mindset also includes loyalty and team. Whether you are in Toronto, London or Paris, there’s this uniform look — Nike Tech Fleece, the gloves, the hat — and it has a real team feel. I wanted to take a piece of that culture that I grew up with, that school of thought, and bring the best to it. With NOCTA, we were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves. Just the best of that world.
This opportunity is something that I’ve been waiting on for a really long time. To be associated with the highest level possible — that was always my goal. We put in a lot of hard work, a lot of man and woman hours, during the last two years. To see it all coming to fruition starts an exciting new chapter in my life.
Drake just celebrated his 34th birthday. To celebrate, we look at two unreleased Air Jordan 11 ‘OVO’ PE color options. Each in a clean theme, one comes dressed in ‘White,’ and …
Drake just celebrated his 34th birthday. To celebrate, we look at two unreleased Air Jordan 11 ‘OVO’ PE color options.
Each in a clean theme, one comes dressed in ‘White,’ and the other uses ‘Black.’ The ‘White’ Air Jordan 11 comes constructed with tumbled leather and smooth leather. Following, the ‘Black’ iteration has leather, premium suede, and patent leather. Also, the two have OVO debossed branding on the mudguard that extends across the toe and heel. The OVO owl logo lands on the tongue while an aged translucent outsole completes the two.
More images of the two Air Jordan 11 ‘OVO’ PE color options are shown below, thanks to English Sole. Sadly, the two are not expected to release to the public and will stay exclusive to Drake. As well, others who can get their hands on samples.
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