On the heels of their viral “Name Chains” and “Beepers & Butts” Question Low collaboration, Reebok and Pharrell Williams’ premium streetwear label Billionaire Boys Club unveil their next crossover take on the model with a three-pair Question Low “Running Dog” capsule.

Key to the capsule’s design is BBC ICECREAM’s historic Running Dog graphic that, for the first time, has been applied to an ICECREAM sneaker. Fusing classic BBC ICECREAM color palettes with Reebok basketball heritage – while paying homage to Pharrell and Iverson’s Virginia roots – each silhouette features a premium suede upper, a TPU patch on the tongue, all-over Running Dog print on the insole, and the singular Running Dog graphic at the lateral and medial upper in place of its traditional Reebok Vector.

In true BBC fashion, the collection’s supporting creative campaign (HERE) is based on “The Magic of Nostalgia. “Positioned as a dream, our visual campaign conveys that feeling we all get when we hold something from our childhood,“ explains Joseph Au, creative director for BBC. “The magician transforming the Basketball, the Running Dog pendant, and the ICECREAM cone is symbolic of that extrasensory experience.”

BBC Ice Cream Reebok Question Low Running Dog Release Details

You can expect the BBC x Reebok Question Low ‘Running Dog’ to first release on BBC on November 6th. Following a wider market exclusive release will take place on November 12th. Furthermore, the pair in ‘Yellow/Purple/Green’ will be available exclusively in Europe and the United States. The ‘Yellow/Red/Pink’ will debut exclusively in Asia. Lastly, the ‘Yellow/Purple/Purple’ will launch globally. The retail price is $130 each.

BBC Ice Cream x Reebok Question Low Running Dog
Color: Yellow/Purple-Purple
Release Date: November 12, 2020
Style Code: G55351
Price: $130

BBC Ice Cream x Reebok Question Low Running Dog
Color: Yellow/Purple-Green
Release Date: November 12, 2020
Style Code: FZ4345
Price: $130

BBC Ice Cream x Reebok Question Low Running Dog
Color: Yellow/Red-Pink
Release Date: November 12, 2020
Style Code: FZ4346
Price: $130

Last week we showcased the BBC x Reebok Question Low and now Pharrell Williams’ premium streetwear label Billionaire Boys Club just unveiled their new collaboration that pays tribute to BBC Ice Cream’s historic “Name Chains” and “Beepers & Butts” graphics respectively.

The “Beepers & Butts” graphic has become one of BBC ICECREAM’s most recognizable since its debut in 2005. The illustration, which was first seen on BBC’s iconic Full-Zip Hoodie, is a nod to the ‘90s hip-hop scene where beepers were a sign of success and prestige. 
 
The “Name Chains” graphic was also illustrated in 2005 for the ICECREAM sneaker line. Name chain necklaces and pendants were popularized in the 1980s, specifically within the hip-hop scene, as black Americans expressed individuality and pride in their family names and newfound identities. The BBC “Name Chains” graphic is one of the rarest and its reemergence on a women’s lifestyle model is quite fitting.

BBC Ice Cream Reebok Question Low Release Details

Expect the two Billionaire Boys Club x Reebok Question Low color options to release exclusively at BBCicecream.com on October 22nd. Following a wider release will take place on Reebok.com on October 30th. Retail price is set at $130 each. Additional images can be seen below which will give you a closer look.

BBC Ice Cream x Reebok Question Low Beepers & Butts
Release Date: October 30, 2020
Style Code: FZ4342
Price: $130

BBC Ice Cream x Reebok Question Low Name Chains
Release Date: October 30, 2020
Style Code: FZ4341
Price: $130