Famed sneaker selling platform GOAT has tapped actor Michael B. Jordan for a charity-focused customer sneaker raffle. All proceeds from the event will go towards GirlTrek, the US’s largest public health …
Famed sneaker selling platform GOAT has tapped actor Michael B. Jordan for a charity-focused customer sneaker raffle. All proceeds from the event will go towards GirlTrek, the US’s largest public health nonprofit for African-American women and girls.
The raffle will feature five custom Jordan Brand silhouettes created by the Shoe Surgeon, with each one representing one of Jordan’s all-time favorite movies: Coming to America, Casino, The Last Dragon, The Nightmare Before Christmas, and The Sandlot. Each sneaker provides clear nods to the aforementioned films.
The Air Jordan 4 for Coming to America features a mix of animal prints, regal tones, and stars-and-stripes branding, while the Air Jordan 1 for Casino boasts pink leather and green overlays inspired by gambling tables. The Last Dragon‘s Air Force 1 gets dressed as the signature black and yellow jumpsuit as seen in the film, while The Nightmare Before Christmas is represented by an Air Trainer Max ‘91. Lastly, the Chuck 70 Hi for The Sandlot sees torn denim accents and a baseball print.
“I’ve loved sneakers since I was a kid and there are so many people in the sneaker community that inspire me” shared Michael B. Jordan in an official press release. “Coming up at a time where I couldn’t afford all these kicks, I would use my imagination to think about what my sneaker would look like if I had a chance to build it. Knowing that designing a pair of kicks has always been something I wanted to do, my best friend Sterling Brim introduced me to the Shoe Surgeon who provided me with an opportunity to combine my passion for sneakers and film and design some incredible sneakers inspired by some of my favorite movies. I’m excited to partner with GOAT to showcase my custom kicks to a community that loves sneakers as much as I do. More importantly, I’m excited to help bring awareness to the health movement amongst African-American women, a cause that’s close to me and my family.”
Raffle tickets for all five shoes can be purchased now via the GOAT webstore and GOAT app. The raffle will run until 11:59 PM P.T. on September 27, and winners will be announced on September 28.
Michael B. Jordan x GOAT Customs for Charity